How can Quality Score affect the cost of advertising in Google Ads?

A higher Quality Score can lead to lower costs and better ad placements because it is a key metric used by Google Ads to determine the relevance and quality of your ads, keywords, and landing pages. When your Quality Score is higher, Google perceives your ads as more relevant to users' search queries. This relevance can result in lower cost-per-click (CPC) rates because Google rewards advertisers who provide a better user experience.

Additionally, with a higher Quality Score, your ads are more likely to appear in higher positions on the search results page. This combination of lower costs and improved ad placements can significantly enhance the overall effectiveness of an advertising campaign. Advertisers are effectively incentivized to create high-quality ads that resonate with their target audience, ultimately benefiting both the advertiser and the users searching for relevant content.