How can you improve your website’s loading speed?

Improving your website's loading speed is crucial for user experience and search engine optimization. Compressing images to reduce their file size is a highly effective method for speeding up webpage loading times. Large image files can significantly slow down a website, as they take longer to download. By compressing them without sacrificing quality, you can decrease the amount of data that needs to be transferred when a user visits a page, resulting in faster load times. This not only enhances user experience but also can lead to better search engine rankings since site speed is a factor considered by search engines.

Using more images and videos, as suggested in one of the options, can actually have the opposite effect by increasing the total file size of your webpage, leading to longer loading times. Disabling all advertising features might reduce some loading delays from ads, but it won't necessarily optimize the performance related to the actual content of the site. Increasing the number of plugins could introduce additional scripts and styles that need to load, which often negatively impacts site speed. Therefore, compressing images is the most effective strategy among the choices provided for improving website loading speed.