What distinguishes a campaign from an ad group in Google Ads?

A campaign is indeed broader in scope compared to an ad group. In Google Ads, a campaign serves as the overarching structure that organizes your advertising efforts. It allows you to set a specific budget, choose targeting criteria, and determine the overall strategy for a group of related advertising efforts.

An ad group, on the other hand, focuses more narrowly by containing specific ads and the keywords associated with those ads. This structure allows advertisers to efficiently manage and categorize ads by themes or objectives within the larger campaign. For instance, within a single campaign for a retail store, there may be multiple ad groups targeting different product categories, like shoes and clothing, each containing ads specifically crafted around these items along with their respective keywords.

This distinction helps in organizing and optimizing advertising efforts more effectively, allowing for targeted messaging and better performance tracking. The relationship between campaigns and ad groups is foundational for setting up a well-structured advertising strategy in Google Ads.