What does a good title tag accomplish?

A good title tag plays a crucial role in search engine optimization (SEO) by helping to improve a website's rankings in search engine results. It serves as a concise summary of the content on the page, allowing both users and search engines to understand what the page is about before they click on it. A well-crafted title tag includes relevant keywords that describe the content accurately, which can boost the page’s visibility for specific search queries.

By accurately representing what the webpage contains, the title tag helps attract the right audience, enhances click-through rates, and provides a positive user experience. When users find a title that matches their search intent, they're more likely to click on it, signalling to search engines that the page is valuable, which can further improve its SEO standing.