What does bounce rate indicate in web analytics?

Bounce rate is a crucial metric in web analytics that measures the percentage of visitors who leave a website after viewing only a single page, without taking any further action or navigating to additional pages within the site. This metric provides valuable insights into user engagement and website effectiveness. A high bounce rate might indicate that visitors don’t find what they're looking for, or that the content on the landing page isn’t engaging enough to encourage them to explore further.

By focusing on the percentage of visitors who exit the site after one page view, bounce rate can help identify potential issues with content relevance or website usability. It is an essential metric for evaluating the performance of landing pages, campaigns, and overall site effectiveness in holding user attention.

In contrast, the other options measure different aspects of user interaction with a website, such as the total number of pages visited, time spent on the site, or session duration, none of which specifically reflect the concept of bounce rate.