What does Quality Score evaluate in Google Ads?

Quality Score evaluates the relevance and quality of ads, keywords, and landing pages in Google Ads. This score is crucial as it directly impacts the effectiveness of ad campaigns. A higher Quality Score indicates that your ads are more relevant to users' search queries, which results in better ad placements and lower costs per click.

The components of Quality Score consist of three main elements: the expected click-through rate (CTR), ad relevance, and landing page experience. Each of these factors contributes to determining how well your ads resonate with the target audience and how effectively they fulfill the search intent.

A well-optimized ad with high relevance can lead to a better user experience, which is one of the goals of Google Ads. By emphasizing relevance and quality, Google encourages advertisers to produce better ads and provide valuable content to users, ultimately improving the overall advertising ecosystem.