What does remarketing focus on in digital advertising?

Remarketing primarily focuses on retargeting users who have already interacted with a brand. This approach allows advertisers to reconnect with potential customers who previously exhibited interest in their products or services, such as by visiting their website without completing a purchase or engaging with a specific ad. By using cookies and tracking user behavior, remarketing campaigns serve tailored ads to these users across different online platforms.

This strategy is highly effective because it targets individuals who are already familiar with the brand, thereby increasing the likelihood of conversion. The aim is to remind these users of their previous interactions and encourage them to complete a desired action, such as making a purchase or filling out a form, thus enhancing the overall effectiveness of digital advertising efforts.