What does remarketing involve?

Remarketing involves targeting ads to users who have previously visited your website. This approach allows businesses to reconnect with potential customers who have already shown interest in their products or services. By displaying ads specifically to these users, brands can encourage them to return to their site, complete a desired action like making a purchase, or engage with content again.

This strategy leverages the interest that a user has already demonstrated, making it a highly effective way to increase conversion rates compared to targeting completely new users. The ads are typically personalized based on the user's previous interactions, which can greatly enhance the relevance of the marketing message and improve the chances of engagement.

In contrast, redirecting ads solely to new users misses out on the potential of those who have already engaged with the brand. Sending mass emails does not offer the same targeted approach as remarketing through ads. Additionally, creating entirely new ad content for each user could be time-consuming and may not yield the same level of effectiveness as utilizing established user behavior to inform ad campaigns.