What does Search Engine Optimization (SEO) primarily aim to improve?

Search Engine Optimization (SEO) primarily aims to enhance a website's ranking and visibility in organic search results. The main objective of SEO is to attract more relevant traffic to a website without the need for paid advertising. This involves various strategies and techniques that optimize a website's content, structure, and backlinks to align with search engine algorithms.

By focusing on improving the ranking and visibility, SEO helps ensure that when users enter relevant search queries, the website appears higher in search results. This increased visibility can lead to more clicks, greater website traffic, and ultimately higher conversion rates, making it a key component of digital marketing strategies.

While aspects like content quality, load time, and paid advertising are important for overall website performance and user experience, they are secondary to the core goal of increasing organic search visibility through effective optimization.