What is a characteristic of high search volume keywords?

High search volume keywords are often associated with broader topics because they tend to encompass general themes or categories that attract a wide audience. Such keywords are frequently used by many people during their initial online searches, as they are usually less specific. For example, a term like "shoes" would have a high search volume and cover various styles, brands, and purposes, unlike a more specific term like "running shoes for women."

This broad nature of high search volume keywords allows for a larger pool of potential traffic; however, it also means that these keywords might not always align closely with specific user intents. Users looking for very detailed and specific information may not necessarily use these general terms, leading to varied engagement levels based on the content provided relative to user expectations.

In contrast, the characteristics described in the other choices—such as a lengthy research process, a lack of connection to user intent, and potential lower engagement rates—do not capture the essential quality of high search volume keywords effectively. Instead, the key aspect to understand is their association with broader topics, which reflects the interests and search behaviors of a larger audience.