What is a main benefit of using video ads on platforms like YouTube?

Using video ads on platforms like YouTube offers a significant benefit in terms of increased engagement and audience reach. Video content naturally draws more attention due to its visual and auditory elements, allowing brands to communicate their messages in a more dynamic and compelling way. This format capitalizes on the platform's large and diverse user base, enabling advertisers to connect with a broader audience effectively.

Furthermore, video ads can incorporate storytelling techniques, emotions, and visuals that resonate with viewers, helping to create memorable brand experiences. The combination of these factors helps to foster higher engagement rates, such as longer viewing times and increased interactions, compared to static or text-based advertisements. Consequently, utilizing video ads on platforms like YouTube enhances the likelihood of audience retention and response, making it a powerful tool in digital marketing strategies.