What is an influencer in marketing?

Prepare for the Google Certification Test. Study with flashcards and multiple choice questions with helpful hints and explanations. Become Google certified and boost your career prospects!

An influencer in marketing is defined as an individual with the power to affect purchasing decisions. Influencers typically have built a significant following on social media or other platforms, and their opinions and recommendations can sway their audience's choices regarding products and services. This ability to influence is often leveraged by brands, who collaborate with influencers to reach potential customers in an authentic manner, as individuals tend to trust recommendations from people they admire or relate to rather than traditional advertising methods. The effectiveness of influencers lies in their established credibility and the relationships they have cultivated with their audience.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy