What is the function of ad extensions in Google Ads?

Ad extensions in Google Ads play a vital role in enhancing the user experience by providing additional information and options beyond the standard text of the advertisement. This function allows advertisers to present more relevant data, such as location, phone numbers, additional links to specific pages of their website, and promotional information directly in the ad.

By offering these extra details, ad extensions can help users make more informed decisions before clicking on an ad, ultimately leading to better engagement with the ad content. For instance, a location extension can make it easier for potential customers to find a business, while a call extension can allow users to directly reach the business from the ad itself. This not only improves the visibility and attractiveness of the ad but also increases the chances of conversions, as users may find the specific information they need right at their fingertips.

By enhancing the ad with useful and contextual information, ad extensions contribute significantly to the overall effectiveness and performance of advertising campaigns on Google.