What is the primary goal of local SEO?

The primary goal of local SEO is to attract customers from local searches. Local SEO focuses on optimizing a business's online presence to ensure that it appears in search results when potential customers are looking for services or products in their local area. This includes strategies such as optimizing Google My Business listings, utilizing local keywords, and obtaining local backlinks, all of which help increase visibility among users who are searching for services nearby.

In contrast, competing nationally in online marketing would involve broader strategies not focused on local relevance, while enhancing social media engagement and improving website aesthetics, while beneficial for an overall digital presence, do not specifically address the localization of search traffic. Local SEO targets the immediate community, making it crucial for businesses that rely on local customers.