What is the primary goal of creating user-generated content?

The primary goal of creating user-generated content is to increase audience engagement and brand trust. User-generated content, such as reviews, social media posts, and testimonials, allows brands to build a community around their products or services. When customers share their experiences and opinions, it fosters a sense of authenticity and relatability, which significantly enhances brand trust.

Moreover, user-generated content encourages participation from the audience, creating an interactive environment. This engagement can deepen customer relationships, as individuals feel more connected to a brand when they see their peers' genuine contributions, rather than solely relying on the brand's own marketing messages. Such content empowers consumers, making them feel valued and heard, which ultimately leads to greater brand loyalty and advocacy.

While reducing marketing costs and controlling brand narrative might be secondary benefits, they do not encompass the core purpose of harnessing user-generated content, which primarily centers around enhancing engagement and trust within the community. Limiting customer interaction would be counterproductive and is typically not a goal associated with user-generated content.