What is the primary purpose of Google Ads?

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The primary purpose of Google Ads is to promote products and services through online advertisements. Google Ads allows businesses to create and display ads on Google's search engine results pages as well as on partner sites throughout the Google Display Network. This advertising platform enables businesses to target specific audiences based on keywords, demographics, and interests, ensuring that their marketing messages reach potential customers effectively.

Google Ads is designed to help businesses increase visibility and drive traffic to their websites, ultimately leading to conversion and sales. By facilitating a pay-per-click model, advertisers can manage their budgets while effectively reaching their target market. The direct connection between search queries and ad visibility allows companies to respond to consumer needs in real-time, making it an essential tool for online marketing.

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