What is the purpose of a landing page?

A landing page is specifically designed to drive a visitor toward a specific goal or conversion, which typically occurs after someone clicks on an advertisement. This could involve actions such as signing up for a newsletter, making a purchase, or filling out a contact form. The primary purpose is to focus the visitor's attention on the call-to-action, creating a streamlined experience that minimizes distractions and encourages a specific response.

While summarizing website content can be a function of certain web pages, it does not capture the targeted intention of a landing page. Similarly, while providing contact information is useful, this falls outside the purpose of a landing page, which is designed to elicit specific actions rather than serve as an information hub. Lastly, optimizing for SEO is more about enhancing the visibility of an entire website rather than the focused functionality of a landing page, which targets specific user engagement rather than broad search optimization.