Which advertising format is particularly focused on visual storytelling?

Video ads are particularly focused on visual storytelling because they combine moving images, audio, and sometimes text to convey a message in a dynamic and engaging way. This format utilizes the power of visual and auditory elements to create a narrative or an emotional connection with the audience, allowing advertisers to showcase products, services, or brand stories in a compelling manner. Video ads can effectively capture attention within just a few seconds and maintain viewer interest through storytelling techniques, much more than static formats can.

In contrast, text ads primarily rely on written content to communicate messages, which limits their ability to leverage visual storytelling elements. Banner ads, while they can include images and graphics, often do not have the depth or narrative flow of video content. Classified ads are typically simple text listings and are focused on conveying information rather than storytelling, making them less effective for engaging an audience through visual means. Thus, video ads stand out as the format designed specifically for compelling visual narratives.