Which components are not part of the Quality Score assessment?

The Quality Score assessment in Google Ads evaluates how well your ads, keywords, and landing pages perform. It consists of three main components: Expected Click-Through Rate, Ad Relevance, and Landing Page Experience. These elements collectively inform advertisers about the potential effectiveness and relevance of their ads to users who might see them.

Expected Click-Through Rate assesses the likelihood that users will click on your ad when it is shown, based on historical performance and contextual factors. Ad Relevance measures how closely your ad text aligns with the keywords being searched, ensuring that users are presented with relevant ads that meet their search intent. Landing Page Experience evaluates the quality and relevance of the page where users land after clicking the ad, focusing on factors such as page load speed, usability, and content.

Ad Pricing Strategy, while crucial in determining the costs associated with advertising and the overall bidding process, does not influence the Quality Score directly. It does not inform Google about the effectiveness of your ad's relevance or user experience, which are the core focus areas of the Quality Score assessment. Hence, it is not considered a component of the Quality Score.