Which types of ad extensions are available in Google Ads?

The selection of sitelink, callout, structured snippet, and location extensions represents a well-rounded set of ad extensions that are commonly used in Google Ads to enhance ad performance and provide additional information to viewers.

Sitelink extensions allow advertisers to direct users to specific pages on their website, providing a pathway for users to find more relevant content quickly. Callout extensions enable advertisers to include supplementary text that highlights particular features or benefits of their products or services, making their ads more attractive. Structured snippet extensions give advertisers the opportunity to showcase specific aspects of their offerings, such as types of services or product categories, allowing potential customers to get more contextual information without needing to click through to the website. Location extensions connect users with the physical locations of a business, making it easier for potential customers to find and visit the store.

These extensions play a crucial role in improving the visibility and effectiveness of ads, leading to higher engagement rates and better overall performance in campaigns.