Why are ad groups important within a campaign in Google Ads?

Ad groups are crucial within a campaign in Google Ads because they serve to organize ads and keywords around a common theme. This thematic organization allows for more targeted advertising; each ad group can focus on a specific product, service, or goal, ensuring that the ads and keywords within that group are closely related. This targeted approach enhances the relevance of the ads to the search queries, which can lead to improved click-through rates and overall campaign performance.

By clustering ads and keywords around a unified concept, marketers can better manage and optimize their campaigns. Ads within the same group can be tailored to match the intent behind the keywords, allowing for better alignment with user search behavior, ultimately leading to more conversions and a higher return on investment.

In essence, the structuring of ad groups is foundational to effective campaign management and performance analysis within Google Ads.